CROWN ROYAL'S AWARD-WINNING FLAVORED WHISKIES PORTFOLIO IS SERVING UP COUNTRY STYLE AND CHARM IN PARTNERSHIP WITH TANNER ADELL AND MIGUEL HARICHI

Core Insights - Crown Royal is launching the Pancake Palace as a pop-up experience blending country culture with a Y2K vibe, featuring live performances and themed cocktails [1][3] - The partnership with Tanner Adell includes a new cocktail and a custom tracksuit, highlighting a collaboration with Juicy Couture, and aims to support Women In Music through donations [2][6] - The Giddy Up, Gorgeous Tour, presented by Crown Royal, will visit seven cities, continuing the brand's collaboration with Tanner Adell from the previous year [4] Company Overview - Crown Royal is the leading Canadian whisky brand globally, known for its smooth flavor and regal presentation, established in 1939 [7] - Diageo North America, the parent company of Crown Royal, is a major player in the beverage alcohol industry, with a diverse portfolio of brands sold in over 180 countries [8][9] Industry Context - The collaboration with Women In Music reflects a growing trend in the beverage industry to engage in social responsibility and support for underrepresented groups in the arts [2][13] - Juicy Couture, as a lifestyle brand, emphasizes casual luxury and aims to connect with a younger audience through innovative partnerships [10]