Bitget 在 MogoGP 德国站比赛通过互动式粉丝展位和全新线上活动大放异彩

Core Insights - Bitget launched a dynamic branding campaign at the MotoGP German Grand Prix from July 11 to 13, 2025, combining the excitement of racing with innovative trading solutions to enhance its global presence [2][3] - The campaign aims to reach over 50 million audiences by integrating Web3 innovations with mainstream culture, showcasing an interactive fan booth that attracted over 10,000 attendees [2][3] - Bitget's CEO, Gracy Chen, emphasized the goal of making cryptocurrency appealing to adventure-seekers, paralleling the thrill of racing with blockchain innovation [3] Marketing Strategy - The event is part of a broader marketing initiative with MotoGP that will continue throughout the season, featuring localized activities and interactive challenges to empower Bitget's global user base [4] - Bitget has created a dedicated MotoGP landing page online, offering fans insights into event schedules and upcoming activities, along with various giveaways including MotoGP tickets and exclusive merchandise [3][4] Company Overview - Founded in 2018, Bitget is a leading cryptocurrency exchange and Web3 company serving over 120 million users across more than 150 countries, focusing on innovative trading solutions [6] - Bitget Wallet, previously known as BitKeep, supports over 130 blockchains and millions of tokens, facilitating multi-chain transactions and connecting to over 20,000 decentralized applications [6] - The company has established strategic partnerships to promote cryptocurrency, including being the official crypto partner for La Liga in East Asia, Southeast Asia, and Latin America [6] Social Responsibility - Bitget is collaborating with UNICEF to provide blockchain education support to 1.1 million people by 2027, demonstrating its commitment to social impact alongside its business objectives [7]