Core Insights - The live streaming industry is facing significant challenges, with many MCN (Multi-Channel Network) agencies profiting from exorbitant penalty fees rather than from live streaming rewards [1][2] - Many aspiring streamers are lured by high salary promises but end up facing severe financial penalties due to unfavorable contract terms [2][3] - The majority of streamers earn significantly less than expected, with 95.2% earning below 5,000 yuan per month, which is lower than the average income of food delivery workers [3] Group 1 - The live streaming industry is booming, but many streamers report experiences of facing "sky-high penalty fees" after attempting to terminate contracts due to poor earnings [1][2] - Some MCN agencies set penalty fees as high as eight times the total earnings of streamers, with contracts often containing unfair clauses designed to induce breaches [2] - The disparity between the high income promises from MCN agencies and the actual earnings from live streaming creates a precarious situation for streamers [2][3] Group 2 - Only 10% of MCN agencies achieve both revenue and profit growth, indicating that the industry is struggling financially [3] - The majority of streamers are essentially employees in a challenging environment, often at a disadvantage in negotiations with MCN agencies [3] - Aspiring streamers are advised to carefully consider their potential for success and the risks involved before entering the industry [3]
签主播是为了赚违约金,警惕直播行业新套路
Nan Fang Du Shi Bao·2025-07-15 21:12