高温催生空调抢购潮,商场日销增2倍

Core Insights - The ongoing high temperatures around 40°C in Liaocheng have significantly increased consumer demand for cooling appliances, particularly air conditioners [2][3] - Air conditioner sales have surged to over three times the normal daily levels, indicating a strong market response to the heatwave [3] - The sales peak for air conditioners this year is slightly delayed compared to previous years but is expected to last longer due to the persistent heat [3] Sales Trends - The sales of air conditioners have been boosted by a combination of high temperature warnings and the simultaneous popularity of other cooling appliances like fans and refrigerators [3] - Consumers are increasingly prioritizing health and comfort features in air conditioners, such as fresh air systems and no-wind technology, reflecting a shift in purchasing preferences [3][4] Supply Chain and Service Enhancements - Retailers have optimized installation processes to meet consumer demands for quick delivery and setup, with installation teams capable of handling 8 to 10 units per day [4] - The purchasing demographic has shifted from new home buyers to customers replacing old units, driven by high failure rates and energy inefficiencies of older air conditioners [4] Promotional Strategies - Retailers are responding to challenges with national subsidies by implementing their own promotional strategies, including tiered discounts and direct manufacturer subsidies of 20% [4] - These promotions have effectively stimulated consumer interest and increased foot traffic in stores [4] Market Expansion - The rural market for air conditioners is also experiencing significant growth, with increased purchasing rates among previously reluctant consumers [4]