谋变链条创新品牌 加快建设农业强省

Core Insights - Henan province has a strong foundation and advantages in agricultural product processing, with several characteristic industrial clusters formed, including meat processing in Luohe, frozen food in Zhengzhou, beverage and liquor in Shangqiu, and snack food in Xinxiang [1][2] - The agricultural product processing industry in Henan is large but not strong, facing challenges such as short supply chains, weak innovation support, and low value chain levels, necessitating a focus on deepening changes in supply chains, innovation, and branding to accelerate the construction of a strong agricultural province [1] Group 1: Supply Chain Transformation - The province aims to extend its supply chains by building raw material bases and enhancing logistics and marketing networks, focusing on deep processing of agricultural products in areas such as medical, health, and beauty sectors [1] - There is an emphasis on integrating agricultural processing with equipment manufacturing, packaging, biomedicine, cold chain logistics, e-commerce, and pet food industries, fostering new business models that combine agriculture, culture, and tourism [1] Group 2: Innovation Enhancement - The focus is on strengthening technological innovation in key areas such as biological breeding, processing, food safety, and cold chain logistics, while promoting smart agriculture through the "Internet+" initiative [2] - The integration of various resources, including agricultural materials, machinery, technology, and talent, is essential for transforming agricultural operations and improving the service system [2] Group 3: Brand Development - There is a push to enhance quality standards and promote green prevention technologies, alongside the establishment of a provincial public brand trademark authorization system [2] - The goal is to expand the "Yuzhao" agricultural brand system, cultivate regional public brands, and create a series of local brands that enhance the influence and reputation of agricultural products [2]