低价“卷”不动了！商家喊话外卖平台：禁止强制摊派补贴成本

Core Viewpoint - The recent "subsidy war" among food delivery platforms has led to a surge in consumer orders but has also put significant pressure on merchants, prompting calls for a return to value-based competition in the industry [1][2]. Group 1: Industry Concerns - The China Chain Store & Franchise Association (CCFA) has issued a call to action against the escalating price competition driven by capital, which disrupts fair market practices and threatens the sustainable development of the industry [2][3]. - The CCFA urges platforms to cease coercive practices that force merchants into subsidy activities and to avoid monopolistic behaviors such as "exclusive cooperation" and "forced participation" in promotions [2][3]. Group 2: Recommendations for Platforms - The CCFA recommends that platforms publicly disclose their algorithm rules and subsidy mechanisms to ensure transparency in order distribution and subsidy allocation, allowing merchants to maintain control over their pricing and operational decisions [2][3]. - The association emphasizes the importance of adhering to safety and quality standards for products and services, discouraging practices that mislead consumers through inflated prices followed by discounts [2][3]. Group 3: Merchant Responses - Local merchant associations, such as the one in Zunyi, Guizhou, have echoed the CCFA's concerns, highlighting that extreme subsidy practices lead to a vicious cycle where merchants either lose customers by not participating or incur losses by participating [3]. - These associations advocate for the protection of merchants' rights, voluntary participation in promotional activities, and support for small businesses that do not engage in subsidy wars [3].