Group 1 - The current trend shows that young people are increasingly becoming fans of large-scale performances, leading to a new ecosystem in performance consumption [3][4] - A large-scale performance generates multiple consumer demands, including food, merchandise, and accommodation, enhancing the overall experience [5][6] - The integration of cultural and tourism resources in Sichuan aims to stimulate consumption through the performing arts, with a focus on developing new business models like "music + tourism" [8] Group 2 - The event "受到召唤·敦煌" provided over 20,000 attendees with benefits such as free museum visits and discounts from over 130 participating merchants, showcasing a successful consumer engagement strategy [7] - In the first five months of the year, Chengdu hosted over 2,100 music performances, generating ticket sales of 474 million yuan, indicating a robust performing arts market [7] - Sichuan's government is actively promoting the development of the performing arts industry as a key driver for cultural and tourism integration, aiming to create a comprehensive product system [8]
来的都是客 只需票一张
Si Chuan Ri Bao·2025-07-16 00:32