趋势研判！2025年中国母婴护理‌行业政策、发展现状、市场缺口、竞争格局及未来趋势分析：专业母婴护理需求旺盛，持证人员缺口达百万级[图]

Core Insights - The maternal and infant care industry in China is experiencing rapid growth driven by consumption upgrades, despite a historical low in birth rates in 2023 [1][13][9] - The market size of the maternal and infant care industry reached 600 billion yuan in 2023, with expectations to exceed 700 billion yuan by 2025, reflecting a compound annual growth rate (CAGR) of approximately 14.75% from 2023 to 2025 [1][13][15] - The demand for certified maternal care professionals (such as confinement nannies) is high, with a projected shortage of 1 to 2 million professionals by 2024 [1][17] Industry Overview - Maternal and infant care focuses on comprehensive care during the postpartum period and early stages of newborns, combining medical care with parenting skills [2] - Services include daily care, health management, and early developmental interventions, requiring professionals with medical backgrounds [2] Industry Chain - The maternal and infant care industry has established a complete industrial chain, including upstream raw material supply, midstream product manufacturing and service provision, and downstream sales channels [3] Development Background - Maternal and infant care has become a key component of national strategies, supported by various policies aimed at enhancing service quality and safety [6][7] Current Market Analysis - The industry is characterized by a structural growth trend, with increasing demand for high-end and intelligent products, as well as professional services like postpartum recovery [1][13][15] Competitive Landscape - The industry features a multi-layered competitive structure, with international brands dominating the high-end market while local brands focus on differentiation [21][22] Development Trends - The industry is undergoing structural changes, with a shift towards comprehensive health management, accelerated smart technology adoption, and simultaneous standardization and market expansion [23][24][26]