智通财经网·2025-07-16 01:54Core Viewpoint - Longfor Group (00960) is navigating the real estate downturn by adopting a differentiated "long-termism" approach, focusing on high-quality development and steady growth across multiple business channels [1] Group 1: Business Performance - In the first half of 2025, Longfor Group's operating revenue was approximately 14.15 billion yuan (including tax), with operational business revenue around 7.5 billion yuan and service business revenue about 6.65 billion yuan, all showing varying levels of growth [1] - Longfor Group achieved a net profit of 10.401 billion yuan for shareholders in 2024, distinguishing itself as one of the few companies to report profitability amid significant losses in the industry [1] - The contribution of operational business to total revenue increased to 21% in 2024, becoming a major source of income and profit for Longfor [1] Group 2: Operational Strategy - Longfor's operational and service business segments are seen as the core of future growth, with management aiming to establish absolute competitive advantages in four key areas [3] - The commercial segment of Longfor's operational business has introduced a new tiered product system, showcasing differentiated project advantages through "city-level, regional-level, and community-level" classifications [3] Group 3: Marketing and Consumer Engagement - Longfor Commercial has successfully launched several high-traffic commercial cases, such as the Nanning Qingxiu Tianjie, which opened in May 2025 and attracted over 680,000 visitors in its first three days, generating 27.9 million yuan in revenue [5] - The "Tianjie Huansheng Festival" event during the Dragon Boat Festival saw cumulative revenue of 1.96 billion yuan over four days, with daily revenue and foot traffic increasing by 49.7% and 24.9% year-on-year, respectively [5] Group 4: Future Expansion Plans - Longfor plans to open around 10 new projects in major first- and second-tier cities such as Hangzhou, Shanghai, and Wuhan in the second half of 2025, while also continuing upgrades to existing projects [6] - As of the first half of 2025, Longfor Commercial maintained a high occupancy rate of 96.6%, with revenue and daily foot traffic both increasing by over 20% and 9% year-on-year, respectively [8] Group 5: Financial Health - Longfor Group has successfully repaid over 9 billion yuan in debts this year, demonstrating a commitment to maintaining healthy finances to support its business operations [8] - The company has achieved a balanced structure across its three main business segments—development, operation, and service—contributing to its resilience and stable profit margins [8]