Sensor Tower：东南亚2025年第一季度新增游戏下载量达19.3亿次，成为全球第二大移动游戏市场

Core Insights - Southeast Asia is projected to be the second-largest mobile gaming market globally in Q1 2025, with 1.93 billion new game downloads, reflecting a 3% year-on-year growth [1] - The region's in-app purchase (IAP) revenue for Q1 2025 is estimated at $625 million, ranking seventh globally, indicating significant untapped monetization potential [1] - Different countries within Southeast Asia exhibit varying growth trends, with Indonesia leading in downloads at 870 million, a 9% increase year-on-year, followed by the Philippines and Vietnam with 366 million and 329 million downloads respectively [1]