产学研合作赋能销售！仁化周田镇平甫柰李上市热卖

Core Viewpoint - The event aims to enhance the brand awareness and market influence of Pingfu Nai Li, promoting local agricultural development through collaboration and exchange [2][3][4]. Group 1: Event Overview - The ninth Pingfu Nai Li opening event took place in Rinhua County, showcasing the fruit and providing a platform for cooperation [2][3]. - The event featured a tasting area where attendees praised the fruit's sweetness and placed orders on-site [6][7]. - Interactive games and live streaming by popular hosts contributed to the event's engagement and sales efforts [8]. Group 2: Agricultural Development - Pingfu Nai Li, a green-skinned fruit, has been cultivated since the 1990s, benefiting from favorable natural conditions [9][10]. - The current planting area in Zhou Tian Town is approximately 3,000 acres, with a yield of about 1,500 pounds per acre, selling for 10 to 12 yuan per pound [14]. - The number of farming households involved in Pingfu Nai Li cultivation has increased from 50 to 375, with the fruit accounting for 71.5% of the village's agricultural output value [15][16]. Group 3: Quality Improvement and Branding - The town has initiated "One Village, One Product" activities to guide villagers in developing specialty industries, including Pingfu Nai Li [22]. - Collaboration with agricultural research institutions has led to the establishment of a production technology framework and a focus on environmentally friendly cultivation practices [23][25]. - Since 2016, the town has successfully held nine opening events, enhancing the brand's visibility through various promotional activities [30][31]. Group 4: Sales and Marketing Strategies - The local e-commerce initiative is innovating by expanding sales channels through online live streaming, training a workforce for e-commerce sales [38][39]. - The involvement of students and faculty from Guangdong University of Technology aims to leverage academic resources to support the Pingfu Nai Li industry [34][36].