Jing Ji Guan Cha Wang·2025-07-16 03:24Core Viewpoint - Ping An Group aims to integrate high-quality services in healthcare, health, elderly care, and sports to provide 245 million customers with a "good life" that includes financial security and family happiness [2][3] Group 1: Customer Needs and Service Offerings - The "Enjoy Ping An" customer rights system covers four main areas: sports, education, entertainment, and health management, offering nearly a hundred value-added rights to enhance customer experience [3][4] - For elderly customers, a "good life" encompasses comprehensive needs in healthcare, health, lifestyle, and entertainment, with Ping An's layout based on the "9073" elderly care model [4][5] - For parents, a "good life" includes well-planned education for their children, with Ping An connecting various resources to provide value-added services in academic planning and consultation [4][5] Group 2: Service System Development - As of Q1 2025, Ping An's personal customer base reached 245 million, with 25% of customers holding four or more Ping An products, indicating a diversification of customer needs [5][6] - The service system is structured into three layers: basic protection, "Add Peace," and "Enjoy Peace," with the latter focusing on comprehensive services in sports, education, culture, and health [6][7] - The transition from "Add Peace" to "Enjoy Peace" emphasizes a customer-centric approach, aiming to continuously improve service quality based on customer feedback [6][8] Group 3: Strategic Transformation and Business Empowerment - Ping An's transformation into a high-quality service integrator is supported by its successful implementation of a "comprehensive finance + healthcare and elderly care" strategy [7][8] - The healthcare and elderly care layout includes a team of approximately 50,000 doctors and partnerships with nearly 37,000 hospitals, ensuring comprehensive service coverage [7] - As of Q1 2025, the new business value of Ping An's life and health insurance reached 12.891 billion, a year-on-year increase of 34.9%, with 63% of personal customers enjoying services from the healthcare and elderly care ecosystem [7][8]