机构：东南亚已成为全球第二大移动游戏市场

Group 1 - Southeast Asia is projected to be the second-largest mobile game market globally by Q1 2025, with 1.93 billion new downloads, reflecting a 3% year-on-year growth [1] - In-app purchase (IAP) revenue in Southeast Asia for Q1 2025 is expected to reach $625 million, ranking seventh globally, indicating significant untapped monetization potential [1] - Indonesia leads the region with 870 million mobile game downloads in Q1 2025, showing a 9% increase, followed by the Philippines and Vietnam with 366 million and 329 million downloads, respectively [1] Group 2 - Southeast Asian publishers are increasingly influential in the global market, with total downloads exceeding 5.8 billion in 2024, making them the top region worldwide [2] - Three Vietnamese publishers have entered the global top 15 in download volume, highlighting Vietnam's growing strength in game publishing [2] - The Southeast Asian mobile game market is characterized by a large and active player base, with significant growth and innovation potential, driven by evolving consumer habits and increasing monetization opportunities [2]