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从江城出发,向未来同行:岚图五周年用户之夜谱写“智造武汉”新篇
Huan Qiu Wang·2025-07-16 06:49

Core Insights - The 2025 Lantu User Night held in Wuhan introduced the new brand proposition "Smart Lantu, Achieving Happiness" and launched a co-created brand IP image inspired by "Kun" [1] - The Lantu FREE+ SUV was launched during the event, achieving 11,583 pre-orders within 15 minutes of its release [4] Product Launch - The Lantu FREE+ is equipped with Huawei's QianKun Intelligent Driving ADS 4, supporting features like urban NCA, highway NCA, and P2P 2.0 [6] - The vehicle offers luxurious comfort features including a large array of amenities such as cloud comfort seats, a queen passenger seat, and a high-end sound system [8] - The FREE+ showcases Lantu's commitment to technological innovation, featuring advancements in ESSA architecture, SOA electronic architecture, and an 800V silicon carbide platform [10] User Engagement - The event attracted 5,000 users on-site and engaged over 10,000 online participants, highlighting strong community involvement [12] - Local brands supported the event, enhancing community ties and showcasing Lantu's commitment to local partnerships [14] Social Responsibility - Lantu is dedicated to social responsibility, exemplified by user-driven charitable initiatives during the event, including the donation of 2,000 children's books [18] - The company actively participates in local sports events, reinforcing its role in enhancing the city's cultural and economic landscape [19] Brand Positioning - Lantu emphasizes its alignment with user needs and cultural activities, positioning itself as a high-end electric vehicle brand that resonates with its community [21]