P&G(US:PG) Xi Niu Cai Jing·2025-07-16 06:50Core Viewpoint - The controversy surrounding Pantene's "Three-Minute Miracle" product name highlights potential misleading marketing practices in the fast-moving consumer goods (FMCG) sector, prompting calls for greater transparency and regulatory scrutiny [2][3]. Group 1: Consumer Concerns - Consumers have expressed frustration over the "Three-Minute Miracle" branding, which they believe misrepresents the product's efficacy as it is merely a registered trademark rather than a performance guarantee [2][3]. - Legal experts indicate that misleading trademarks could lead to consumer complaints or lawsuits under the Trademark Law, which prohibits deceptive terms that may mislead the public about product quality [3]. Group 2: Industry Practices - Similar branding strategies have been observed in other Procter & Gamble products, such as "LUXE" and "Crest 3D White," which may create false associations regarding product effectiveness [3]. - The use of descriptive trademarks is a common tactic in the FMCG industry, allowing companies to navigate advertising regulations while enhancing marketing impact [3]. Group 3: Regulatory Environment - Stricter regulations have been introduced in regions like Beijing, prohibiting cosmetic advertisements that confuse trademarks with efficacy claims, indicating a shift towards more stringent oversight [3]. - The ongoing controversy may compel brands to reassess their naming strategies to maintain consumer trust and avoid potential legal repercussions [3]. Group 4: Market Implications - Observers suggest that continued reliance on ambiguous marketing language could expose brands to collective lawsuits or administrative penalties, emphasizing the need for clarity in product information [3]. - The incident serves as a reminder for companies that maintaining consumer trust through honest marketing practices is essential for long-term success [3].