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日系三强6月在华销量分化:丰田领跑 日产回升 本田承压
Xi Niu Cai Jing·2025-07-16 07:59

Group 1: Core Insights - Japanese automakers Toyota, Nissan, and Honda have reported mixed sales results for June in China, with Toyota showing consistent growth, Nissan recovering from a decline, and Honda continuing to struggle [2][3][4] - Toyota led the Japanese brands with sales of 157,700 units in June, a year-on-year increase of 3.7%, and a total of 742,000 units in the first half of the year, up 8.63% [2] - Nissan's June sales reached 53,800 units, marking a 1.9% increase and ending a 15-month decline, largely driven by the success of its new electric model, the N7 [3] - Honda's June sales were 58,500 units, down 15.2%, with a cumulative first-half decline of 24.2%, primarily due to slow progress in electric vehicle (EV) transition [4] Group 2: Sales Performance and Market Trends - Toyota's strong performance includes significant sales of its models, with the Camry becoming the best-selling B-class sedan and Lexus returning to peak levels with over 20,000 units sold in June [2] - Nissan's N7 electric vehicle has gained traction, selling 6,189 units in two months, contributing to an 11.5% penetration rate for electric vehicles within the brand [3] - Honda's reliance on traditional fuel vehicles is evident, with the CR-V selling 88,700 units in the first half, but overall sales are still declining [4] Group 3: Market Dynamics - The Chinese automotive market is shifting, with domestic brands capturing 64.2% market share in June, a 5.6 percentage point increase, while Japanese brands' retail share fell to 12.0%, down 2.3 percentage points [4] - The rise of domestic brands like BYD, Geely, and Changan in the EV sector is notable, with a 75.4% penetration rate for new energy vehicles in the first half of 2025 [4] - The ongoing price war among joint venture brands is impacting profitability, and future strategies for Japanese brands in China remain uncertain [5]