Zhong Guo Ji Jin Bao·2025-07-16 09:04Core Viewpoint - The article emphasizes the importance of providing comprehensive and warm financial services for the elderly in Shenzhen, particularly through the "Happiness+" pension financial brand of CITIC Bank Shenzhen Branch, which aims to enhance the quality of life for retirees and contribute to the city's development [1][2]. Group 1: Pension Financial Services - CITIC Bank Shenzhen Branch has opened over 100,000 personal pension accounts, significantly improving the coverage of the third pillar of pension [1]. - Since 2024, the bank has organized over 600 pension financial theme activities, contributing to the high-quality development of the pension industry and enhancing residents' welfare [1][2]. Group 2: "Six Ones" Service System - The bank has established a "Six Ones" service system, which includes "one account, one ledger, one set of products, one set of services, one team, and one platform," to simplify pension planning for clients [2]. - The intelligent "pension ledger" and "asset planning system" are key components of this system, providing clients with comprehensive pension solutions [2]. Group 3: Professional and Accessible Services - CITIC Bank focuses on cultivating a professional team for pension financial services, ensuring 100% coverage of pension policy knowledge among employees [3]. - The bank has implemented "age-friendly" renovations in its branches, equipping them with necessary facilities for the elderly, such as reading glasses and wheelchairs [3]. Group 4: Technological Empowerment - The bank has developed an intelligent "pension ledger" and "asset planning system" to enhance online and offline service integration, providing clients with efficient account management and planning tools [4]. Group 5: Community Engagement and Ecosystem Building - CITIC Bank actively engages in community services, conducting various activities to promote financial literacy among the elderly and enhance the warmth of financial services [5]. - The bank is extending its pension financial services by linking with medical and rehabilitation institutions, offering customized financial planning services for corporate pension clients [6]. Group 6: Innovative Business Models - The bank has introduced an integrated trust pension service model that combines insurance, trust structures, and pension services, addressing clients' needs for professional management of pension funds and wealth transfer [6]. - CITIC Bank is redefining its role in the pension sector as a comprehensive partner rather than just a product seller, actively promoting innovative products like smart elderly communities and long-term care insurance [6].