Core Viewpoint - The commercial landscape in Zhongmu New District is evolving with diverse experiences, integrating shopping with family activities, and driving significant consumer engagement and sales growth [1][3]. Group 1: Commercial Development - Zhongmu New District is actively integrating commercial resources, establishing a commercial matrix led by Shanshan Outlets, which connects various shopping centers [3]. - Shanshan Outlets alone sees daily foot traffic exceeding 120,000, indicating strong consumer interest [3]. - The retail sales in Zhongmu New District reached 9.95 billion yuan from January to May 2025, showcasing a robust growth trajectory [5]. Group 2: Consumer Engagement and Events - The district employs a strategy of monthly themes and weekly events to enhance consumer attraction, with activities like "Kunpeng Art Week" and "Jurassic Adventure" planned to stimulate summer consumption [4]. - The management emphasizes transforming shopping into thematic experiences, catering to various age groups and emotional needs of consumers [3]. Group 3: Economic Impact - The overall retail sales growth in Zhongmu New District is notable, with a year-on-year increase of 7.4% in the first five months of 2025 [3]. - Specific sectors show impressive growth rates, including home appliance sales up by 51%, and department store sales increasing by 27% [4].
中牟新区：郑州东翼商业新城正崛起