从外卖单王到煎饼“卷王”，一个骑手的煎饼创业逆袭记

Core Insights - The article highlights the entrepreneurial journey of a young entrepreneur, known as "Da Zhan," who transitioned from being a food delivery rider to a successful owner of a pancake business in Qingdao, China [1][3]. Business Development - Da Zhan started his career as a Meituan delivery rider in 2020, gaining popularity through social media by sharing his earnings from food delivery, which helped him accumulate a significant following [1][3]. - In December 2024, he opened his first store named "Guo Zi Fei Shang Tian" in Qingdao's CBD, followed by a second store in March 2025 [3]. Product Innovation - Initially facing challenges in learning from established competitors, Da Zhan utilized his nine years of culinary experience to develop a unique recipe for his pancakes, incorporating a mix of seven whole grains and fresh ingredients [4]. - The quality of his product has been recognized by consumers, with some customers ordering over twenty times in a month [4]. Sales Growth - After launching on the "Pin Hao Fan" platform, Da Zhan's business experienced a significant increase in sales, with daily orders rising from an average of 50-60 to 150-200, peaking at 400-500 orders [4][5]. - The daily revenue from both stores has stabilized at over 1,500 yuan, a substantial increase from the initial 300 yuan when he was operating as a street vendor [5]. Market Strategy - Although the price of pancakes decreased from 12 yuan to 9 yuan on the platform, the fixed revenue per order for the business remains at 6 yuan, leading to an overall increase in revenue despite lower margins [5]. - Da Zhan emphasizes the importance of maintaining high food quality and cleanliness in his stores, ensuring a rigorous cleaning schedule [5][6]. Entrepreneurial Philosophy - Da Zhan's philosophy centers around hard work and perseverance, aiming to create a warm and inviting atmosphere in his stores, with aspirations to expand his business further [7].