田头价高出周边20%以上！“媒体+”助力雷岭荔枝出口实践成效显

Core Viewpoint - The article highlights the successful export practices of "Leiling Lychee" from Shantou, Guangdong, emphasizing the role of media in enhancing the brand's global reputation and market presence [2][4][6]. Group 1: Industry Development - The Leiling area in Eastern Guangdong has 44,000 acres of lychee cultivation, with an expected production exceeding 15,000 tons [5][6]. - The price at the production site is generally over 20% higher than surrounding areas, indicating strong market demand and premium quality [6]. Group 2: Export and Marketing Strategies - The "Media+" approach has facilitated a virtuous cycle of "quality" and "high price" in the lychee industry, promoting both sales and farmer income [12][13]. - Various promotional activities have been conducted this year, including participation in the 14th Guangdong Agricultural Expo and events in major cities to enhance brand visibility [15][16][17]. Group 3: Product Variety and Consumer Engagement - New lychee varieties such as "Jumeiren," "Xianjinfeng," "Jingganghongnuo," and "Bingli" are currently in the market [26]. - A beverage called "Leiling Lychee Fragrant Coconut" has been launched in collaboration with local tea shops, further engaging consumers [26][30].