古茗加码咖啡赛道，吴彦祖担任品质合伙人

Core Viewpoint - Guming has intensified its efforts in the coffee sector by collaborating with actor Daniel Wu as a quality partner, launching a promotional campaign with coffee priced at 8.9 yuan, and leveraging social media for brand engagement [2][26]. Group 1: Collaboration and Marketing Strategy - Daniel Wu's role as a quality partner is not a traditional celebrity endorsement but a collaboration with his own coffee brand "WHATEVER," enhancing Guming's marketing efforts [7][8]. - The partnership has generated significant online engagement, with a related topic reaching 160 million views [4]. - Guming's promotional activities include a limited-time offer covering various coffee products and the distribution of 1 million free vouchers [20]. Group 2: Industry Context and Growth - The collaboration reflects a broader trend of tea brands entering the coffee market as the tea segment experiences slower growth, with coffee being a strategic choice for enhancing revenue and customer loyalty [30][31]. - The Chinese ready-to-drink coffee market is experiencing rapid growth, with Guming's fresh coffee products available in over 7,600 stores nationwide, positioning it among the top five in the country [33][34]. - Guming's competitive advantages in the coffee market include supply chain efficiency, cost advantages, and a robust logistics network, enabling effective distribution to lower-tier cities [36][38]. Group 3: Future Outlook - Guming aims to redefine the coffee market by making it more accessible and affordable, transitioning coffee from a "luxury choice" to a "daily beverage" [41][40].