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国联水产携手百胜中国 让“出口优品”罗非鱼摆上国内消费者餐桌
Zheng Quan Ri Bao Wang·2025-07-16 10:51

Group 1 - The signing of the "Foreign Trade Quality Products to Domestic Sales" project cooperation agreement between Guolian Aquatic Products and Yum China aims to leverage the integration of domestic and foreign trade strategies to enhance the domestic market presence of high-quality tilapia products [1][2] - Guolian Aquatic Products will implement a strict quality control system in collaboration with Yum China to ensure the safety and quality of tilapia from farm to table, utilizing an electronic supervision model for traceability and efficiency [1][2] - The partnership is part of Yum China's "Yum and Harmony Development Plan," which focuses on building a mutually beneficial industry ecosystem and has previously led to successful product innovations like crayfish burgers and tacos [2][3] Group 2 - The collaboration between Guolian Aquatic Products and Yum China is expected to create a dual circulation model that mitigates risks associated with reliance on a single market, promoting the consumption of high-quality aquatic products domestically [3] - The partnership will enhance the scale of production and improve supply chain efficiency for Guolian Aquatic Products, thereby strengthening its profitability [2][3]