Core Insights - The company "Chong Xue Gao," known as the "Ice Cream Assassin," has faced significant decline, with its subsidiary applying for bankruptcy review [2] - The parent company, Chong Xue Gao Food (Shanghai) Co., Ltd., is also undergoing bankruptcy review due to inability to repay debts [2] - The brand has seen a drastic reduction in availability in both offline and online channels, with reports of high prices leading to poor sales [4] Company Situation - Chong Xue Gao's subsidiary, Pan Zhu You Xi (Shanghai) Biotechnology Co., Ltd., has been applied for bankruptcy review by creditors [2] - The Shanghai Third Intermediate People's Court is handling the bankruptcy cases for both the subsidiary and the parent company [2] - The company has been unable to clear its due debts, leading to a halt in execution and a transfer to bankruptcy filing review [2] Market Presence - The brand's products have become scarce in supermarkets and among wholesalers, with one chain supermarket stating they stopped stocking the products due to past quality controversies [4] - Online, the brand's flagship store on Tmall only offers a limited selection of flavors, with delays in shipping and a commitment to improve operations [4] - Prices for Chong Xue Gao's ice creams have dropped to 7-8 yuan per unit in unofficial online channels, reflecting a significant decline from their original pricing of over 50 yuan [4] Brand Reputation - Chong Xue Gao has faced multiple controversies over the past two years, including allegations of unpaid salaries, locked office premises, and legal disputes related to service and sales contracts [4]
钟薛高再陷破产审查,线下渠道难觅踪影,线上价格跌至七八元
Di Yi Cai Jing·2025-07-16 11:48