Xi Niu Cai Jing·2025-07-16 12:19Core Insights - Great Wall Motors has undergone significant personnel changes, with Liu Yanzhao promoted to Vice President, overseeing the communication platform, while stepping down as CEO of the WEY and Tank brands, which are now led by Feng Fuzhi and Chang Yao respectively [2][3] - The adjustments aim to optimize marketing resource allocation and strengthen the execution of the "comprehensive ToC" strategy [2] - The establishment of independent leaders for each of the four major passenger car brands (Haval, Ora, WEY, and Tank) is expected to enhance focus on core business and improve decision-making efficiency [3] Sales Performance - In the first half of the year, Great Wall Motors reported a slight increase in total sales, reaching approximately 569,000 units, a year-on-year growth of 1.8% [5] - The Haval and WEY brands experienced positive growth, with WEY's sales surging by 73.62% year-on-year, attributed to the launch of the new Blue Mountain model [5] - Conversely, the Ora and Tank brands faced declines, with Ora's sales dropping by 56.19% to 13,908 units and Tank's sales decreasing by 10.67% to 103,660 units [5]