Xi Niu Cai Jing·2025-07-16 12:24Core Viewpoint - The article discusses the launch of a new travel insurance product, "Ping An Travel Safety Guardian Plan," which aims to provide comprehensive safety and risk management for travelers, moving beyond traditional post-incident compensation to proactive prevention and immediate assistance [4][5][11]. Group 1: Product Features - The "Ping An Travel Safety Guardian Plan" introduces a new standard in the industry with four core functions: prevention, rescue, compensation, and utility [4][14]. - The plan offers real-time safety alerts regarding weather and geological risks through corporate WeChat, allowing travelers to avoid potential hazards [4][5]. - In case of emergencies, the plan ensures rapid response with professional rescue teams and helicopter services, capable of initiating rescue operations within 15 minutes [5][6][22]. Group 2: Coverage and Benefits - The insurance covers a wide range of activities, including daily travel, skiing, mountaineering, and diving, with quick claims processing and 24/7 customer service [5][8][20]. - It provides various medical services such as online consultations, medication delivery, and assistance with medical appointments, addressing common travel health concerns [5][8][22]. - The plan includes specific add-on coverage for high-risk activities, allowing travelers to customize their insurance based on their needs [9][23]. Group 3: Market Positioning - The product is positioned as a comprehensive safety net for travelers, emphasizing the importance of peace of mind during trips [11][15]. - It aims to redefine the travel insurance market by setting a new benchmark for safety and support, enhancing the overall travel experience [14][15]. - The initiative reflects a broader trend in the insurance industry towards more proactive and user-friendly solutions, aligning with consumer demands for better risk management [10][12].