Siebert Financial Launches “Generation Wealth” Campaign to Reframe Investing for Gen Z

The campaign rejects outdated tropes of austerity and lectures. Instead, it taps into Gen Z's unapologetic relationship with money: one where indulgence and responsibility can co-exist. The core message: You can have your cake and eat it too, if you know how to manage your money. "This is not about dumbing down financial information. Gen Z is financially savvy, just on a different wavelength," said Stefano Marrone, Chief Marketing Officer of Siebert Financial and Creative Lead on the campaign. "They invest, ...