Core Insights - The Duyong Ancient City project in Zhangjiajie has closed and entered judicial reorganization due to significant financial losses and operational challenges [1][3][4] - The project, which covers an area of 240 acres and has an investment scale of 2.443 billion yuan, was expected to generate annual revenue of nearly 500 million yuan but has instead incurred losses exceeding 1 billion yuan since its trial operation began in 2021 [4][5] - Zhangjiajie Tourism Group has reported a projected net loss of 30 to 36 million yuan for the first half of 2025, primarily due to reduced depreciation and financial expenses related to the Duyong Ancient City [5][6] Financial Performance - The Duyong Ancient City project has a total asset value of 1.395 billion yuan and total liabilities of 1.697 billion yuan, resulting in a negative net asset value of 302 million yuan as of the end of 2024 [4] - The project has been a significant financial burden for Zhangjiajie Tourism Group, contributing to a cumulative net loss of approximately 1.079 billion yuan since 2020 [5][6] Operational Challenges - The Duyong Ancient City has faced continuous operational difficulties, with most of its 198 shops remaining closed and unoccupied since its opening [4] - The local government has acknowledged the project's shortcomings, with officials admitting to misjudgments in market predictions and operational strategies [6] Future Plans - The Zhangjiajie government is actively working on a market-oriented plan to revitalize the Duyong Ancient City, aiming to reduce debt risks and improve operational efficiency through strategic investments and management upgrades [6]
亏损超10亿后,大庸古城闭园了