Core Viewpoint - The tourism market in China is experiencing a strong recovery during the summer vacation, with an expected 300 million tourists and a cultural tourism consumption subsidy of 570 million yuan in 2025. However, the penetration rate of domestic travel insurance remains low, highlighting a significant gap in safety protection for tourists that needs to be addressed through institutional design, technological empowerment, and public awareness [1][4][6]. Group 1: Current State of Travel Insurance - The penetration rate of travel insurance in China is stagnating between 10% and 20%, with an average premium of only 1.8 yuan, which is less than 1/25 of that in the United States [1]. - The insurance coverage rate for county-level scenic spots is below 8%, and high-risk outdoor attractions account for 37% of casualties, leading to a vicious cycle of frequent accidents, insufficient compensation, and increasing disputes [2]. Group 2: Technological Innovations in Insurance - Innovative solutions driven by technology are emerging, such as the "smart insurance code" in Huangshan Scenic Area, achieving a 95% insurance participation rate, and blockchain technology in Jiuzhaigou for rapid claims processing within 2 hours [3]. - The "Ping An Travel Safety Protection Plan" offers a comprehensive risk management approach, including 24/7 rapid response, emergency rescue within 15 minutes, and same-day compensation for claims up to 10,000 yuan, providing a full-cycle risk guarantee for travelers [3]. Group 3: Recommendations for Improvement - To address the "hot tourism, cold insurance" issue, experts suggest enhancing institutional frameworks, utilizing technology, and increasing the inclusivity of travel insurance [4]. - Recommendations include establishing mandatory insurance requirements for scenic spots, transportation, and accommodation, and implementing a "no ticket sales without insurance" policy [4]. - Promoting public data integration with insurance systems for dynamic risk control and encouraging the development of low-cost, widely covered insurance products are also suggested [4]. Group 4: Role of Tourists - Tourists are encouraged to enhance their risk awareness and self-protection by verifying travel agency qualifications, policy numbers, and coverage of all risk scenarios [5]. - It is advised to prioritize full-cycle insurance products and consider additional coverage for high-risk activities or specific needs, such as elderly or chronic illness considerations [5]. Group 5: Conclusion - The insurance industry must transition from being an optional service to a necessity for the 300 million tourists expected this summer, with a focus on institutional support, technological advancements, and inclusive financial solutions [6].
暑期3亿游客背后的安全保障 保险业态亟待全周期保障升级
Xin Hua Cai Jing·2025-07-16 12:49