将提供累计4亿元专项扶持 外卖平台与“头部”商家已共建5500多家品牌卫星店

Core Insights - Meituan's food delivery service has partnered with 800 leading brands to establish over 5,500 brand satellite stores, aiming for a total of 10,000 stores by the end of 2025 [2] - The new satellite stores will implement "Internet + Bright Kitchen" live streaming in their kitchens, with the first 10,000 stores receiving a total of 400 million yuan in support from Meituan [2][3] - The collaboration with Meituan to build brand satellite stores has become a new trend in the restaurant industry, with major brands like Haidilao, Laoxiangji, Quanjude, Donglaishun, and Waipojia participating [2] Operational Value - The operational model of satellite stores has shown to help merchants reduce costs and ensure food quality, particularly in hot pot, barbecue, and Western-style fast food sectors [2] - By reducing dining area space and focusing solely on takeout, satellite store operators can lower overall operational costs by 50% to 70%, while improving labor and space efficiency by 70% [2] - The payback period for costs has been shortened from 24 months to 8-10 months compared to traditional stores [2] Support and Services - Meituan will provide a total of 400 million yuan in support for the first 10,000 merchants participating in the satellite store initiative by 2025, including store assistance funds and exclusive traffic subsidies [3] - An online and offline service system has been established to support satellite store operations, utilizing AI for business opportunity identification, operational diagnosis, and data analysis [3] - Since February, 117,000 merchants have activated the "Bright Kitchen" live streaming feature on Meituan, with expectations of over 200,000 merchants participating by the end of 2025 [3]