大中华区成优衣库五大分类市场中唯一业绩下滑区域

Core Viewpoint - Fast Retailing Co., Ltd. (parent company of Uniqlo) reported a revenue of 26,167.08 billion yen (approximately 127.2 billion yuan) for the first three quarters of the fiscal year 2025, reflecting a year-on-year growth of 10.6% [1] - The Greater China region, which includes mainland China, Hong Kong, and Taiwan, is the only market showing negative growth, with a revenue decline of 2.29% [1][2] Financial Performance - Overall revenue for the first three quarters was 26,167.08 billion yen, with a net profit attributable to shareholders of 3,390.99 billion yen, marking an 8.4% increase [1] - The revenue growth rate remained consistent with the previous fiscal year, while the net profit margin decreased compared to the 31.2% in fiscal year 2024 [1] Market Segmentation - Fast Retailing categorizes Uniqlo's global markets into five regions: Japan, Greater China, Southeast Asia, North America, and Europe [1] - The Greater China region's revenue was 5104.91 billion yen (approximately 24.8 billion yuan), which is a decrease of 2.29% year-on-year [1][2] Challenges in Greater China - The mainland China market has experienced continuous revenue decline, with a reported decrease of about 4% in the mid-term report and a 5% decline in the third quarter [2] - Factors contributing to this decline include low consumer sentiment and product offerings not meeting local demand [2] Product Strategy Adjustments - Uniqlo is focusing on sustainable materials and local cultural integration in product development [5] - The brand is also innovating with fabric technology, which is seen as a key direction for its development [5][6] Channel Strategy Adjustments - Uniqlo is shifting its strategy from rapid store expansion to enhancing the quality of existing stores, planning to close or renovate about 50 stores annually over the next three years [7] - The company aims to improve single-store revenue by 1.5 times through optimized locations and store designs [7] Local Market Adaptation - The "individual store operation" strategy allows Uniqlo to tailor its offerings to local market demands, particularly in lower-tier cities where price sensitivity is higher [8] - The integration of online and offline channels is crucial for meeting consumer needs more precisely [8]