Northpoint Asset Management Selects AppFolio to Unlock Performance Across its Diverse Portfolio

Core Insights - AppFolio has been selected by Northpoint Asset Management to enhance its operations through the AppFolio Property Manager Max platform, which is designed for large residential operators [1][2] Company Overview - Northpoint Asset Management is a full-service property management company based in Salt Lake City, managing over 8,000 units and over $5 billion in real estate assets [2][5] - The company operates more than 40 office locations across the US and serves thousands of clients, including large institutional investors [5] Technology and Innovation - Northpoint chose AppFolio Property Manager Max for its performance-first platform that unifies data, streamlines operations, and provides real-time insights [2] - AppFolio's AI-native product suite, including AppFolio Realm-X, is designed to improve operational efficiency and empower teams to act proactively [4] Leadership Perspectives - Adam Haleck, CEO of Northpoint, emphasized the importance of evolving tools to support the company's expansion and highlighted the seamless transition to AppFolio [3] - Marcy Campbell, Chief Revenue Officer at AppFolio, noted the partnership's potential to enhance performance and stakeholder satisfaction [4]