Is DraftKings Winning the Customer Acquisition War in Sports Betting?

Key Takeaways DKNG is gaining ground in U.S. sports betting with strong Q1 user growth and efficient promo spending. Product innovations like live betting and same-game parlays now drive over half of DKNG's total handle. DKNG's structural hold rose to 10.4% as maturing users and lower promos improve contribution margins.DraftKings Inc. (DKNG) appears to be outpacing rivals in the customer acquisition battle across the competitive sports betting landscape. In first-quarter 2025, the company posted robust m ...