Core Viewpoint - The departure of Genesis China CEO Zhu Jiang highlights ongoing challenges for the luxury brand in the Chinese market, which has seen fluctuating sales and frequent leadership changes since its re-entry in 2021 [1][2][3]. Group 1: Leadership Changes - Zhu Jiang, the CEO of Genesis China, reportedly left the company at the end of June 2023, with no official response from Genesis regarding his departure [1]. - Zhu Jiang has a strong background in the automotive industry, having held senior positions at various international car manufacturers, including NIO and Lucid [2]. - The brand has experienced a series of leadership changes, with the previous CEO, He Ruisi, leaving in October 2023, and a temporary Korean leader, Lee Zhe, serving for nine months before Zhu Jiang's appointment [2]. Group 2: Market Performance - Genesis has struggled in the Chinese market since its third entry in 2021, with sales figures showing significant volatility: 367 units in 2021, 1,457 in 2022, 1,558 in 2023, and a projected decline to 1,328 units in 2024, representing a 24.8% year-on-year drop [3]. - The brand's market performance has prompted a shift towards local production of electric vehicles, following the announcement of a localization plan for new energy models in March 2025 [3]. Group 3: Strategic Initiatives - Currently, Genesis offers six models in China, with gasoline vehicles dominating the lineup, while only two electric models are available [4]. - The penetration rate of new energy vehicles in the domestic luxury car market reached 30.3% as of June 2025, with domestic brands achieving a much higher rate of 75.4%, indicating Genesis's lag in electric vehicle transition [4]. - In response to poor market performance, Genesis has introduced several purchase subsidy policies to stimulate sales, including tax rebates on the G80 model [4].
捷尼赛思中国CEO离职?
Mei Ri Jing Ji Xin Wen·2025-07-16 15:48