Prnewswire·2025-07-16 16:00Core Insights - Behr Paint Company has partnered with Google Cloud to develop an AI-powered tool named ChatHUE™ to assist consumers in selecting paint colors, addressing a significant challenge in home improvement projects [1][2][3] Company Overview - Behr Paint Company, founded in 1947, is a major manufacturer of paints and related products in North America, known for its commitment to quality and innovation [5] - Google Cloud provides a comprehensive suite of AI and cloud services, supporting organizations in their digital transformation efforts [6] Consumer Insights - Over 40% of consumers find color selection to be the most challenging aspect of their painting projects, with a similar percentage indicating that indecision prevents them from starting projects [2] - The partnership aims to simplify the color selection process, transforming it from a daunting task into an engaging experience for consumers [3][4] Technological Innovation - The ChatHUE™ tool leverages Behr's proprietary color data and Google Cloud's AI capabilities, including Gemini and Vertex AI, to offer personalized color recommendations [1][3] - Behr conducted extensive testing and real-world pilots to ensure the effectiveness of the AI tool before its launch [3] Strategic Goals - Behr aims to enhance creativity and provide smart solutions for homeowners through innovative technology, reinforcing its position as a leader in the paint industry [4]