微醺经济学，打开消费中心城市的N种可能

Core Viewpoint - Luzhou is leveraging its cultural and tourism resources to build a regional consumption center, integrating culture, tourism, and commerce to enhance consumer experiences and drive economic growth [1][2][5]. Group 1: Regional Consumption Center Development - The construction of a regional consumption center is a strategic response to urbanization and aims to enhance economic functions beyond mere shopping [2][13]. - Luzhou has been designated as a sub-center of the Sichuan provincial economy, with plans to develop its unique cultural and tourism resources to create a consumption center with regional influence [2][13]. - The city aims to deepen the integration of culture, tourism, and commerce as a key strategy for building the regional consumption center [2][5]. Group 2: Scene Theory and Consumer Experience - The concept of "scene" is central to modern consumption, shifting from mere functionality to experiential value, emphasizing the importance of cultural and emotional engagement [7][12]. - Luzhou is focusing on creating immersive experiences that reflect its rich cultural heritage, including red culture, Yangtze River culture, and liquor culture [8][12]. - The city plans to develop six new consumption scenes to cater to diverse consumer interests, enhancing the overall experience for visitors [12]. Group 3: Investment and Economic Goals - Luzhou's recent conference announced 184 projects with a total investment of 67.8 billion yuan, aimed at attracting various stakeholders to participate in the construction of the consumption center [7][15]. - The city has set ambitious targets for 2027, including a tourism expenditure exceeding 100 billion yuan and a retail sales total surpassing 200 billion yuan [15]. - Luzhou's consumer market showed strong growth in the first quarter, with urban residents' per capita consumption expenditure reaching 8,500 yuan, ranking second in the province [14]. Group 4: Cultural and Tourism Integration - The establishment of the China Baijiu Museum is a significant step in integrating cultural tourism, designed to be a living part of the city rather than just a storage space for artifacts [11][12]. - Luzhou is creating a comprehensive cultural tourism experience that includes various districts and thematic areas, enhancing its appeal as a tourist destination [11][12]. - The city is positioned as a "super node" for attracting people, logistics, and capital flows, enhancing its overall urban capabilities [13].