“流量狂欢”变消费增量 “文化IP+首发经济”彰显强大号召力

Core Viewpoint - The development of the "first release economy" is being actively promoted by various cities in China, focusing on long-term health and sustainability through supportive policies and measures [1][2]. Group 1: Policy and Economic Measures - Multiple cities, including Tianjin, are implementing measures to construct an ecosystem for the first release economy, aiming to boost consumption and facilitate industrial transformation [1]. - The introduction of supportive policies and incentive measures is expected to enhance corporate participation in the first release economy, broadening its sustainable development path [2]. Group 2: Technological Integration - Digital technologies such as big data and artificial intelligence are increasingly penetrating the first release economy, allowing companies to analyze consumer behavior and sales data before launching new products [2]. - Technological innovations are helping companies create appealing products that attract a large user base, setting benchmarks for others in the industry [2]. Group 3: Cultural Influence - The recognition of traditional culture and the popularity of contemporary culture have created favorable conditions for the rise of cultural IP, which is significantly influencing the first release economy [3]. Group 4: Market Growth and Challenges - The market size of the first release economy is projected to exceed 1.2 trillion yuan in 2024, accounting for 2.8% of total retail sales, with an expected growth rate of 18.5% to reach 1.42 trillion yuan by 2025 [4]. - Despite its growth, the first release economy faces challenges such as homogenized competition, insufficient supply chain collaboration, and limited financing channels [4].