Will NIO's Multi-Brand Strategy Come to Fruition With ONVO in 2025?

Key Takeaways NIO launched its ONVO sub-brand to expand its reach through a multi-brand strategy in 2025. In the first four months of 2025, ONVO's L60 ranked top-three in the RMB 200,000-300,000 price range. ONVO margins lag NIO's, with key margin drivers expected to emerge in Q3 of 2025.NIO Inc. (NIO) introduced its smart electric vehicle sub-brand, ONVO, in May 2024, to kick-start the company’s transition into a multi-brand strategy. Designed to deliver an optimized ownership experience and exceptional ...