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继外卖、酒旅之后,京东上线医美诊所,展开全域引流大战
Nan Fang Du Shi Bao·2025-07-16 23:58

Core Insights - JD Health has launched its first offline self-operated medical beauty clinic, "JD Medical Beauty (Yizhuang Store)," in Beijing, integrating it into the JD Medical Beauty channel [1] - The clinic aims to provide safe, effective, and transparent light medical beauty services, with extended operating hours to accommodate working professionals [1][3] Company Developments - The JD Health Checkup Center (Yizhuang Store) has been operational since July 2023 and offers various specialty outpatient services, including internal medicine, surgery, dentistry, and traditional Chinese medicine [3] - The JD Medical Beauty (Yizhuang Store) offers services such as skin whitening, water light beauty, anti-aging treatments, and wrinkle reduction, with promotional discounts available [4] Industry Context - The medical beauty market in China is projected to reach nearly 300 billion yuan by 2024, indicating significant growth potential [4] - Competitors in the medical beauty sector include Meituan, which reported a 38.5% year-on-year increase in new medical beauty institutions, and other platforms like Taobao and Douyin that are also entering the market [4]