传承红色基因 赓续红色血脉——阳光人寿深入开展“7.8全国保险公众宣传日”红色主题宣传活动

Core Viewpoint - The company is actively promoting a series of red-themed public awareness activities to celebrate the 104th anniversary of the Communist Party of China, emphasizing the integration of party history education with insurance knowledge dissemination [1][19]. Group 1: Activities and Engagements - The company organized various activities under the theme "Love and Responsibility: Insurance Makes Life Better," including immersive experiences and interactive promotions to showcase the spirit of modern insurance professionals [1]. - In Guangxi Baise, employees participated in a 3.5-kilometer walk, integrating red spirit into their journey while visiting historical sites [2]. - The Shanghai branch conducted a "Red One Square Kilometer City Walk," exploring historical landmarks and enhancing party history learning through a VR exhibition [4]. - The Gansu branch and other subsidiaries incorporated financial knowledge promotion into their walking activities, educating the public on illegal financial activities and practical prevention tips [6]. Group 2: Educational Initiatives - The Heilongjiang branch organized a visit to the Beidahuang Museum, combining red education with insurance promotion through interactive quizzes [10]. - Various branches, including Ningxia and Shanghai, visited local revolutionary memorials to review party history and conduct financial education activities [12]. - The company emphasized the seamless integration of red education and insurance promotion, highlighting the role of insurance in risk management and public welfare [12]. Group 3: Community Engagement and Support - The Shaanxi branch conducted a "Red July" outreach program, visiting elderly party members to provide care and support, reinforcing community ties [14]. - The Heilongjiang branch held a talent showcase event to encourage employees and clients to embody the red spirit and mission [14]. - The Tianjin branch established a "Party Member Pioneer Team" to enhance service quality and promote financial knowledge among clients [17]. Group 4: Future Directions - The company plans to continue integrating party building with public insurance promotion, aiming to use red culture as a driving force for high-quality industry development and better service to the public [19].