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墨迹天气推出两项升级产品 深化“AI+气象”行业探索与应用
Huan Qiu Wang·2025-07-17 02:01

Core Insights - Moji Weather announced a comprehensive brand strategy upgrade and introduced the "Predictive Meteorological Service" standard during its brand renewal event in Beijing [1] Group 1: Strategic Developments - The CEO detailed a "three-step progression" strategy focusing on "technological breakthroughs, scene deepening, and decision-making empowerment" [3] - Moji Weather aims to transform meteorological services from "information notification" to "decision value output" through a closed-loop service system integrating satellite remote sensing, ground sensor networks, industry data, and user behavior data [3] - The company is launching an international strategy to build a global meteorological service network, having already completed multilingual adaptations in over 30 countries and regions [3] Group 2: Product Innovations - Two significant upgraded features of the "predictive products" were unveiled: "AI Life Index" and "Point Forecast" [5] - The "AI Life Index" provides intelligent, hourly suitability ratings and behavioral suggestions for daily life and outdoor activities, while "Point Forecast" offers hourly precipitation tracking and risk alerts for VIP users [5] - Moji Weather's membership service model allows for tailored meteorological services, providing quality free services to basic users while offering more refined, scenario-based benefits to paying members [5] Group 3: Brand Identity - The new brand identity features "Sunrise Orange" as the main color, symbolizing the brand's commitment to helping users anticipate weather changes [6] - The brand slogan "Foresee the Unseen" reinforces its core value of transforming the unknown into the known [6] Group 4: Industry Impact - A roundtable forum discussed how "AI + Meteorology" can reshape the meteorological service landscape and its role in addressing climate change and promoting sustainable development [8] - Industry leaders highlighted the potential of Moji Weather's services to enhance flight operation decisions, thereby improving safety and operational efficiency for airlines [8] - The association emphasized that technological breakthroughs are enabling high-quality meteorological services for society, with Moji Weather positioned as a key player in this transformation [9]