Chan Ye Xin Xi Wang·2025-07-17 01:58Overview - The role of pets in families is evolving from animals to family members, leading to a significant increase in pet owners' focus on pet health and a willingness to purchase health products for pets [1][12] - The market for pet health products in China is projected to reach 12.65 billion yuan in 2024, with a year-on-year growth of 15.73%, and over 80% of this market is attributed to dog and cat health products [1][12] Development Background - The increase in pet ownership is driven by demographic changes such as an aging population, rising divorce rates, and declining birth rates, leading to more people seeking companionship from pets [6][10] - Over 90% of pet owners now consider their pets as family members, which enhances their willingness to spend on pet care, thus driving the growth of the pet health product market [6][10] Industry Chain - The upstream of the pet health product industry includes suppliers of basic nutritional raw materials such as vitamins and minerals, as well as functional raw materials like glucosamine and probiotics [8] - The midstream involves the production and manufacturing of pet health products, while the downstream includes sales channels such as pet stores, veterinary clinics, and e-commerce platforms [8] Current Market Situation - The demand for pet health products is becoming more refined and personalized, with increasing interest in products targeting specific health functions such as joint protection and digestive care [1][12] - Companies are encouraged to develop more personalized products to meet the diverse needs of different pet breeds, ages, sizes, and health conditions [1][12] Competitive Landscape - The pet health product market in China is relatively concentrated, with key players including Shanghai Hongxing Pet Products Co., Ltd., Shenzhen Hongrui Biotechnology Co., Ltd., and others [15][17] - Notable companies like Guobao Pet Food Group Co., Ltd. reported a total revenue of 5.245 billion yuan in 2024, with health products contributing 0.46 billion yuan, accounting for 0.88% of total revenue [19] Future Trends - Functional health products such as those for joint health and immune support are expected to dominate the market, while personalized health products based on genetic testing and AI algorithms are anticipated to emerge [21] - There is a growing consumer preference for natural and organic ingredients in pet health products, aligning with concerns about food safety and health [21]