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港股异动 | 哔哩哔哩-W(09626)涨超4% 游戏及广告业务增量体现 美银上调公司目标价
智通财经网·2025-07-17 02:07

Group 1 - Bilibili's stock price increased by over 4%, reaching 195.5 HKD with a trading volume of 377 million HKD [1] - On July 11, Bilibili held its 2025 Investor Day in Shanghai, discussing themes such as gaming, advertising, commercialization, and AI with investors [1] - Bank of America reiterated a "buy" rating for Bilibili, citing the company's focus on high-quality content, AI-enabled monetization, and long-lifecycle games [1] Group 2 - CICC highlighted Bilibili's focus on the long-term operation of its game "Three Strategies," with expectations of a 20% year-on-year increase in gaming revenue for 2025 [2] - The advertising business is expected to grow by approximately 15% year-on-year in 2025, with potential improvements in ad load levels and eCPM due to AI [2] - CICC forecasts a gross margin of about 37% for 2025, with long-term potential to increase to 40%-45% [2]