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途牛发布《2025年上半年度旅游消费报告》 “南京3日游”成境内跟团游产品“销冠”

Group 1 - Nanjing has become a popular destination for domestic travel, ranking in the top 3 for free travel and top 4 for overall domestic travel in the first half of 2023 according to Tuniu's report [1][2] - The report highlights a surge in tourism consumption, with a significant increase in demand for winter ice and snow tourism, as well as spring flower viewing and outdoor activities [1] - Nanjing's "3-day tour" has emerged as the best-selling group tour product in the domestic market [1] Group 2 - Self-driving and free travel options have seen notable growth, with Nanjing ranking in the top 3 for free travel and top 6 for self-driving travel destinations in the first half of 2023 [2] - The summer travel peak has arrived earlier this year, with a more than 30% increase in travel volume compared to the same period last year [2] - Nanjing is also listed among the top 10 cities for hotel bookings in the domestic market [2]