Core Insights - Global smartphone shipments are projected to see a slight year-on-year increase of 2% in Q2 2025, marking the second consecutive quarter of growth [1] - The growth is primarily driven by contributions from North America, Japan, and Europe [1] Company Performance - Samsung retains the top position in the global smartphone market with an 8% year-on-year increase in shipments for Q2 2025 [1] - Apple remains in second place, achieving a 4% year-on-year growth in shipments [1] - Xiaomi's performance in Q2 2025 remains flat year-on-year, placing it third in the market [1] - Vivo and OPPO rank fourth and fifth respectively, showing stable performance in the mid-range market and signs of recovery in overseas markets such as Latin America, the Middle East, and Africa (MEA) [1]
Counterpoint:二季度全球智能手机出货量同比增长 2%