欧美豪买珠宝抗通胀，卡地亚业绩大涨，但中国消费者不买账？

Core Viewpoint - Richemont Group reported a sales increase in Q1 of FY2025, driven by strong performance in the jewelry segment, despite a general slowdown in the luxury market [2][4]. Financial Performance - The group's sales reached €5.41 billion (approximately ¥450 billion), reflecting a 6% year-over-year growth at constant exchange rates, although slightly below analyst expectations of €5.47 billion [4]. - The net cash flow as of June 30 was €7.4 billion, indicating a stable financial position, with a 21% increase in stock price year-to-date [4]. Segment Analysis - The jewelry segment, including brands like Cartier and Van Cleef & Arpels, saw an 11% year-over-year sales increase, totaling €3.91 billion, contributing over 70% to the group's overall revenue [6]. - The watch segment, which includes brands like Vacheron Constantin and Piaget, experienced a 7% decline in sales to €824 million, indicating ongoing challenges [8]. - Other business segments, including fashion and accessories, saw a slight 1% decrease in sales, with notable performances from brands like Peter Millar and Alaïa [10]. Market Performance - The Americas, Middle East, and Africa markets achieved double-digit growth, while the Asia-Pacific region remained flat overall, with a 7% decline in sales from mainland China, Hong Kong, and Macau [10]. - The demand for gold in China remains strong, with a 4.6% year-over-year increase in gold consumption, indicating a shift towards investment-grade products among younger consumers [12]. Competitive Landscape - The rise of Chinese brand Lao Pu Gold poses a competitive threat to Cartier, with the brand's success linked to cultural confidence in China [13]. - Richemont's leadership acknowledges the need for continued creativity to maintain relevance in the evolving jewelry market [13]. Strategic Initiatives - Van Cleef & Arpels is focusing on promoting its Perlée collection in China, aiming to enhance its brand presence and adapt to local consumer preferences [17].