Jin Rong Shi Bao·2025-07-17 03:20Core Insights - The financial sector is actively supporting the lychee industry in Maoming, Guangdong, to ensure farmers benefit from the abundant harvest while mitigating price drops due to oversupply [1][2][3][4][5][6][7][8][9][10] Group 1: Financial Support for Lychee Procurement - Financial institutions in Maoming have introduced over 50 credit products to facilitate lychee procurement, easing the funding pressure for farmers and traders during the peak harvest season [2] - A case study of a lychee trader highlights how quick access to a 300,000 yuan loan from a local bank enabled increased procurement capacity, demonstrating the critical role of timely financial intervention [2] Group 2: Financial Empowerment for Deep Processing - The lychee industry faces challenges due to its seasonal nature, prompting efforts to develop deep processing capabilities to extend the product's market availability [3] - A leading processing company received 40.2 million yuan in loans to upgrade its production line, allowing it to produce approximately 1 million cans of lychee annually, thus enhancing value addition [3] Group 3: Cold Chain Logistics and Export - The development of cold chain logistics has significantly improved the export capabilities of Maoming's lychee, with a notable company exporting over 1,500 tons annually [4][5] - Financial support from local banks has enabled the implementation of innovative technologies, such as the "frozen lychee" technique, which enhances product preservation and market reach [5] Group 4: Market Expansion through E-commerce - The rise of e-commerce has transformed the sales landscape for Maoming lychees, with local banks providing flexible loans to support new farmers entering the digital sales space [6][7] - Initiatives like "Ten Thousand E-commerce Selling Lychees" have been launched to promote digital sales, enhancing the market presence of Maoming lychees [7] Group 5: Integration of Financial Services and Tourism - A unique service area along the highway has been established to promote lychee culture and provide financial services, integrating agriculture with tourism [8] - The initiative includes various promotional activities and financial products tailored to support local farmers and enhance consumer engagement [8] Group 6: Investment in High-Quality Varieties - The introduction of high-end lychee varieties, such as "Ice Lychee," is being supported by financial institutions through targeted loans for research and development [9][10] - A local agricultural company successfully secured 3 million yuan to enhance its cultivation techniques, contributing to the diversification and quality improvement of lychee production [10]