多个账号无底线博流量套路曝光!南都曾起底造黄谣植软广乱象
Nan Fang Du Shi Bao·2025-07-17 03:50

Core Viewpoint - The Chinese internet regulatory authority is actively conducting a special campaign to address malicious marketing practices in the short video sector, leading to the closure or suspension of several accounts that violate public morals and ethics [1][2]. Group 1: Regulatory Actions - The campaign named "Clear and Bright: Rectifying Malicious Marketing in Short Video Sector" has resulted in the shutdown or suspension of accounts such as "岩岩爱海带苗" and "小崔崔" for posting content that severely violates public morals [1]. - Accounts on platforms like WeChat, Xiaohongshu, Douyin, and Kuaishou have been identified for disseminating inappropriate content, including harassment and explicit material [1]. Group 2: Malicious Marketing Tactics - The investigation revealed a "yellow rumor" marketing scheme that uses sensational headlines and provocative visuals to attract viewers, ultimately directing them to download dating apps [2]. - A complete industry chain has emerged around this "yellow rumor" tactic, involving recruitment of agents by dating app companies, which then subcontract to media firms for mass production and distribution of such content [2]. - Users are lured into downloading these apps with free chat options, but must pay to continue using the service, leading to additional revenue streams through training for paid chatting [2].

多个账号无底线博流量套路曝光!南都曾起底造黄谣植软广乱象 - Reportify