推进文化和旅游深度融合发展，加快打造成都都市圈近郊游目的地 破解“过境不留” 资阳让城市更“好耍”

Core Viewpoint - The article discusses the transformation of Ziyang from a transit city to a tourist destination within the Chengdu metropolitan area, highlighting the development of cultural and tourism integration as a key strategy for attracting visitors [5][10]. Group 1: Cultural and Tourism Development - Ziyang is currently facing challenges due to a lack of well-known cultural tourism brands, which has resulted in it being perceived as a transit point for travelers between Chengdu and other locations [5]. - The opening of Ziyang Fantawild Water World on June 28 has shown promising results, attracting 76,000 visitors in just nine days, with over half coming from Chengdu [5][11]. - The Ziyang Municipal Committee has approved a plan to promote deep integration of culture and tourism, aiming to establish Ziyang as a suburban tourist destination for the Chengdu metropolitan area [5][10]. Group 2: Archaeological and Cultural Resources - The Mengxi River site in Ziyang has been recognized as one of the "Top Ten Archaeological Discoveries of 2024," with findings dating back 80,000 to 60,000 years, contributing significantly to the understanding of human evolution in East Asia [7]. - Ziyang boasts a rich array of cultural resources, including the Mengxi River site, Anyue Stone Carvings, and the birthplace of Chen Yi, forming a comprehensive cultural chain from ancient human origins to modern art [7][8]. - The city has 1,893 immovable cultural relics, including 616 grottoes and ancient stone carvings, ranking first in the province [8]. Group 3: Brand Development and Marketing Strategies - Ziyang is working to overcome the fragmentation and lack of branding in its cultural tourism offerings, with initiatives like the Anyue Grotto Digital Exhibition Center attracting 110,000 visitors since its opening [9][10]. - The Chen Yi hometown area is being developed as a key cultural tourism brand, with plans for a new cultural street to enhance the visitor experience and increase secondary spending [10]. - The city aims to leverage its unique cultural resources to create differentiated competitive advantages in the regional tourism landscape [10]. Group 4: Service Enhancement and Visitor Experience - Ziyang Fantawild Water World has seen a daily average of 8,400 visitors, indicating strong interest despite adverse weather conditions [11]. - The city is implementing various quality improvement actions, including the development of local cuisine, high-quality accommodations, and new tourism experiences to encourage longer stays [12]. - Ziyang has introduced a "ticket root+" discount program to promote cross-sector collaboration and enhance the overall visitor experience [11][12].