Core Viewpoint - The article highlights the successful cultivation and market expansion of the mini winter melon from Xinfeng County, which is increasingly supplied to the Hong Kong and Macau markets, driven by quality certifications and strategic agricultural practices [12][30][50]. Group 1: Market Demand and Supply Chain - The mini winter melon is currently in peak season, with a significant portion (60%) of its production directed towards Hong Kong [12][16]. - The cooperative has expanded its market reach in the Greater Bay Area since introducing mini winter melon cultivation in 2023, with an annual production capacity exceeding 350,000 units [13][14]. - The logistics efficiency is enhanced by Xinfeng County's advantageous geographical location, allowing for rapid transportation to major markets [25][26][27]. Group 2: Quality Certification and Standards - The mini winter melon has achieved "Bay Area Certification," which includes stringent quality, safety, and traceability standards, surpassing EU benchmarks for pesticide residues and heavy metals [30][34][35]. - Following the certification, overall sales of mini winter melon increased by 50%, with long-term supply agreements leading to an annual order volume exceeding 2,000 tons [38][40]. Group 3: Economic Impact and Community Involvement - The cooperative model has created over 500 job opportunities and increased the average annual income of participating farmers by more than 15,000 yuan [40][44]. - The cultivation area for mini winter melon has expanded from 30 acres to over 600 acres, reflecting a growing interest in the crop [45][46]. Group 4: Brand Development and Market Integration - The "Xinfeng Flavor" regional public brand has been established to enhance market recognition and support the mini winter melon's branding efforts [20][63]. - The certification has not only boosted the mini winter melon's market presence but also positively impacted the sales of other crops cultivated by the cooperative, leading to a 20% increase in their production [44][45][59].
12小时直达！新丰迷你小冬瓜热供港澳餐桌
Nan Fang Nong Cun Bao·2025-07-17 07:33