“千亿扶持”赋能商家新质转型，专家解析电商高质量发展之道

Group 1 - The core theme of the forum is the transition from traffic competition to value creation in e-commerce platforms, emphasizing the importance of service e-commerce and the role of AI and big data in driving innovation [1][3] - E-commerce platforms are facing challenges such as declining user growth and high customer acquisition costs, making quality improvement a critical issue for industry development [2] - There is a structural contradiction for small and medium-sized enterprises (SMEs) in e-commerce, including external pressures, insufficient digitalization, and rising customer acquisition costs [2] Group 2 - E-commerce platforms can empower SMEs by reducing operational costs and lowering market entry barriers, as exemplified by Pinduoduo's initiatives [2] - The concept of service e-commerce involves integrating online and offline resources to provide personalized and efficient service delivery, moving beyond traditional O2O models [3][4] - AI and big data are seen as essential tools for enhancing service intelligence and personalization, with platforms like Pinduoduo leveraging these technologies to support SMEs [4] Group 3 - The application of AI in e-commerce is still in its early exploratory stages, with platforms beginning to optimize their processes but lacking a consensus on the economic implications of AI [5] - Policy recommendations include increasing government support for AI research, enhancing talent training in AI and service e-commerce, and developing regulations to promote the growth of service e-commerce [5]